E3. Lasting impact! When Marketing Strategies Meet Learning Solutions
As the lines between marketing, communication and training are blurring, L&D is being asked to think “like a marketer” and develop or promote creative new learning solutions. So how do marketers engage their audience and change people’s behavior despite changing technology and consumer preferences? The secret is their strategy. How can we as L&D apply these strategies to change learner behavior and engage participants?
In this session, you’ll learn relevant strategies to think like a marketer while accomplishing your L&D goals. Through team-based activities, you’ll explore real-life examples and principles that top marketing organizations use to resonate with their audiences. You’ll also uncover the role a marketing strategy has on your learning programs through revealing unstated learner needs, applying insights and creating a learner persona. You’ll leave this session with practical tips to apply to your next training project.