H4. Outsourcing to In-House: Building your own video production capacity
Let’s face it; learning proposals rarely elicit enthusiastic responses from clients, except when the solution includes video. Suddenly, the decision makers are paying attention. But those nods of approval start disappearing when the discussion turns to cost (“a lot”), timelines (“too long”), and sustainability (“expensive and long”) of outsourcing video production. So you have two options: get out your wallet, or find a cheaper, faster, more flexible way to produce the videos you need.